Privacy Policy

1. Introduction

Welcome to trackrLabs' Privacy Policy. This Privacy Policy explains how trackrLabs, Inc. ("trackrLabs," "we," "us," or "our") collects, uses, discloses, and safeguards your information when you use our services, including QRtrackr and NFCtrackr (collectively, the "Services").

We respect your privacy and are committed to protecting your personal data. Please read this Privacy Policy carefully to understand our practices regarding your personal data and how we will treat it.

2. Information We Collect

2.1 Personal Data

We may collect personal information that you provide directly to us when you:

• Create an account or register for our Services
• Fill out forms or fields on our Services
• Sign up for our newsletters or other communications
• Request customer support
• Otherwise communicate with us

The types of personal information we may collect include:

• Contact information (such as name, email address, mailing address, phone number)
• Billing information (such as credit card details and billing address)
• Account credentials (such as username and password)
• Profile information (such as profile picture and preferences)
• Communications and correspondence with us
• Other information you choose to provide

2.2 Usage Data and Automated Information

When you use our Services, we automatically collect certain information, including:

• Device information (such as your IP address, browser type, operating system, device type)
• Usage information (such as pages visited, time spent on pages, links clicked)
• Location information (such as general location derived from IP address)
• Log data (such as access times, hardware and software information)
• QR code and NFC tag scan data (such as scan time, location, and device information)

3. How We Use Your Information

We use the information we collect for various purposes, including to:

• Provide, maintain, and improve our Services
• Process transactions and send related information
• Send administrative messages, updates, security alerts, and support messages
• Respond to your comments, questions, and requests
• Provide customer service and technical support
• Monitor and analyze trends, usage, and activities in connection with our Services
• Detect, investigate, and prevent fraudulent transactions and other illegal activities
• Personalize and improve your experience
• Develop new products and services
• Comply with legal obligations
• Enforce our terms, conditions, and policies

4. Cookies and Similar Technologies

We and our third-party service providers use cookies, web beacons, and other tracking technologies to track information about your use of our Services. We may combine this information with other personal information we collect from you.

4.1 Cookies

Cookies are small data files stored on your device that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. We use the following types of cookies:

• Essential Cookies: Required for the operation of our Services
• Analytical/Performance Cookies: Allow us to recognize and count visitors and see how visitors move around our Services
• Functionality Cookies: Enable us to personalize content and remember your preferences
• Targeting Cookies: Record your visit to our Services, the pages you visit, and the links you follow

4.2 Web Beacons

Web beacons (also known as clear GIFs, pixel tags, and single-pixel GIFs) are small electronic files contained on pages of our Services that permit us to count users who have visited those pages and for other related statistics.

4.3 Analytics

We use third-party analytics services like Google Analytics to help analyze how users use our Services. These tools use cookies and similar technologies to collect information and help us analyze user activity. By using our Services, you consent to the processing of data about you by these analytics providers in accordance with their respective privacy policies.

5. How We Share Your Information

We may share your information in the following circumstances:

5.1 With Service Providers

We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.

5.2 For Business Transfers

We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

5.3 For Legal Purposes

We may disclose your information where required to do so by law or subpoena or if we believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) protect the security or integrity of our Services; and/or (c) exercise or protect the rights, property, or personal safety of trackrLabs, our users, or others.

5.4 With Your Consent

We may share your information with your consent or at your direction.

5.5 Aggregated or De-identified Data

We may share aggregated or de-identified information, which cannot reasonably be used to identify you, with third parties for research, marketing, analytics, and other purposes.

6. Social Media Integration

Our Services may include integrations with social media platforms such as Facebook, Instagram, Pinterest, X (formerly Twitter), and Reddit. These features may collect your IP address, which page you are visiting on our Services, and may set a cookie to enable the feature to function properly.

Social media features and widgets are either hosted by a third party or hosted directly on our Services. Your interactions with these features are governed by the privacy policy of the company providing it.

We may also maintain pages on social media platforms. Any information you share with us through these platforms is governed by this Privacy Policy as well as the privacy policy of the relevant platform.

7. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access your personal information
• The right to rectify inaccurate personal information
• The right to request the deletion of your personal information
• The right to restrict the processing of your personal information
• The right to data portability
• The right to object to the processing of your personal information
• The right to withdraw consent

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

8.1 Account Information

You may update, correct, or delete your account information at any time by logging into your account or contacting us. Note that we may retain certain information as required by law or for legitimate business purposes.

8.2 Marketing Communications

You may opt out of receiving promotional emails from us by following the instructions in those emails or by contacting us. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

8.3 Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.

9. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

10. International Data Transfers

Your information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including personal data, to the United States and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

11. Children's Privacy

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

13. Contact Us

If you have any questions about this Privacy Policy, please contact us at: